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Food-centric experiences that bring brands to life

From product launch events and brand activations to immersive dining experiences and sensory brand installations, Feast & Fable transforms brand stories into something guests can taste, explore and step inside.

Not a classic experiential agency.

Not a caterer.

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We design the unexpected by inhabiting a category of our own.

Spotlight.

NatWest Venture Banking - An Immersive Launch Event

The Full Story

Our library of stories.

Dinecraft / Warner Bros >

NatWest / Launch Event

Midnight Bell / Matthew Bourne >

Subway Series / Subway >

Hatch / Tesco >

Flavourology_Soap&Glory_Emma Dai-1-1.jpg

Soap & Glory / Boots >

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Experiences designed to be remembered

Truly memorable experiences - the kind that audiences talk about, capture and share - require something more.

We call this - Edible Engagement.

Edible Engagement is the art of using food as a brand storytelling medium - combining world-building, performance and multi-sensory design to create experiences that guests don't just attend, they inhabit.

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Our Approach

We use the sense of contentment and togetherness, which food creates as the driving force behind our narratives and experiences.

About Us.

Feast & Fable is a female led, independent experiential agency, built on 20+ years of food, events and immersive dining expertise.

Founded by Jenny McNeill - who has shaped some of the UK's most talked-about food-led experiences - the agency brings together a collective of chefs, designers, performers and makers to create extraordinary brand moments for forward-thinking companies.

Brave brand &
agile agency clients

1/1

Our History.

History

2000

Building up a steady portfolio of event and wider PR & Marketing knowledge working for travel & tech brands.

2006

A lifestyle epiphany leading to a ski season, professional chef training and the start of Ginger Jar Food.

2009

Ginger Jar makes a name for itself working on experiential events for the likes of Stylist, Barclays, and latterly TikTok, Pinterest & Volvo.

2017

Collaborations commence with the pioneers of immersive dining - Gingerline. Flavourology is born delivering brand experiences for the likes of Starbucks, Tesco, American Express & Shark Ninja.

by 2024

Jenny McNeill has collaborated on immersive experiences with wider theatre producers such as Hartshorn Hook & The Vaults.

Feast & Fable is created as a culmination of 20+ years of experience.

Inspiration.

The food & drink of Palma. From @el_camino_palma to @detokioalima to @ombupalma … it was incredible.

Creating IP vs working within an IP fandom. Which is the harder creative challenge?

We’ve been lucky enough to flex two very different creative muscles.

One is creating never-before-seen worlds from scratch…

The other is stepping into an established fictional universe, complete with years of history, evolving characters and fans who know every tiny detail.

And they both come with their (mighty) challenges.

When we create our own worlds, whether at Gingerline, through our own Feast & Fable concepts or productions like Nutcracker Noir, there’s no rulebook.

No canon. No fan theories. No one telling us where the guard rails are.

The exhilarating, yet terrifying, part is that nobody knows whether people will fall in love with it until opening night. And even then, there will be a world of tweaking.

Then there’s the other side of our work - working with the creations of BBC Studios, Netflix, Warner Bros. Discovery, ITV, Disney+ and others means becoming a temporary custodian of someone else’s world.

The goal isn’t to recreate scenes from a film or TV show.
It’s to create something new that feels like it has always belonged there.

Fans know when a character wouldn’t eat something. When a location feels wrong. When a tiny prop doesn’t fit the timeline. They might not be able to explain why it feels off, but they know.

With both sides of our storytelling work, whether we’re inventing a world or borrowing one, we’re asking people to believe it exists.

So the two disciplines aren’t as different as they first appear.

One asks you to invent a world that people might fall in love with. The other asks you not to break one they already have.

Clue: Murder on the Menu has officially opened in the US, marking our first consulting project across the Atlantic. 🌟

And for folks who grew up in the UK... Clue = Cluedo by @hasbro

Feast & Fable helped design not just the menu, but the relationship between food and story. Mapping narrative beats against the pace of the service, then looking for opportunities to weave the mystery into ingredients, props, hidden clues and moments of play.

But (more than) half the battle of immersive food design is the logistics. So we developed a catering toolkit that allows regional partners to deliver the experience consistently as it tours the country.

From contract models for catering volumes / service levels to the best approach to kitchen set up / hire-ware when moving from city to city.

It’s exactly the kind of work we love getting our teeth stuck into.

Food shouldn’t interrupt the narrative in a scene / course / scene / course stutter. It should move it forward seamlessly.

——

Photos from the promotional shoot, which we art directed and food styled.

Photography by Anna Shilonosova. Videography by Sam Campbell

Experience design by Kevin Hammonds & Thomas Greenwood Mears

There are easier ways to serve food at a festival.

You could hand out simple ice cream.

Or you could ask yourself what The Simpsons, The Bear, Rivals and Only Murders in the Building might taste like.

That’s the brief we’re living this summer.

We’re working with Disney+ and Hulu, and their partner RPM, across four festivals, translating some of their best-loved titles into edible experiences that people instantly recognise, photograph and, hopefully, remember.

We’ve already served hundreds of guests at Taste of London and Soho House Festival.

Next stop: BST Hyde Park and Big Feastival, while also taking the menu on tour to some of the UK’s leading marketing agencies.

What I love most about projects like this is that they prove food can do so much more than feed people. It can spark recognition before the first bite. It can tell a story without saying a word. It can become part of the experience itself.

That’s always the ambition at Feast & Fable.
To make the food feel like it belongs in the world the audience has stepped into.

I’d love to know... If your favourite TV show became a dessert, what would it be?

@rpmltd @disneyplusuk @hulu

100 eyeballs on a pulsating orange glob. Meet Irene.

We’ve only seen glimpses of the new Minions & Monsters film. Just enough for Feast & Fable to create an invite-only menu for @weare_premier ‘s exclusive screening at Cineworld Greenwich last night.

When the film is still under wraps, you have to become part detective, part storyteller. Reading between the lines, hunting for visual cues and tiny details that hint at the world audiences are about to step into.

The film is set in the 1920s, one of cinema’s most iconic eras, so we took inspiration from the glamour of Hollywood’s Golden Age and collided it with mischievous monster mayhem.

And, naturally, Irene made an appearance. A mysterious orange blob with an ever growing number of eyeballs that’s somehow both adorable and deeply unsettling.

A huge thank you to Lauren Van Aswegen & Clare Morris at PREMIER for bringing us in. We also got the chance to work alongside our brilliant friends at @mixandmatchlimited again.

If you’d like to see what else we’ve been cooking up for film and TV launches, take a look at our Daredevil: Born Again work. It’s a goodie.

We’ve taken a couple of days off grid to talk about the future of Feast & Fable. Balancing talk sessions with a bit of wild garlic foraging, sauna + cold plunge, walks to the pub and a tour of the beautiful @riverdaleyorkshire lodges… we don’t want to leave.

“But which bits do you actually do?”

More than just the menu.

Yes, food is central. But it’s not the limit.

We create the concept, build the world, design the experience, and produce it end to end. Then we think about how it lives beyond the room.

Food ties it all together - it’s how people feel the story.

So yes, we design menus.

But really, we design the story around them.

That’s the edible engagement. ✨

Link to our full portfolio in the bio.

NatWest took a bold approach to launching Venture Banking - creating something you don’t just watch, but step inside.

From day one, the goal was clear: if we’re telling the founder journey, people need to experience it from the inside out.

So we built an interactive world.

Four founders. Four stories. All unfolding at once.

Guests didn’t observe, they made music, powered ideas, served food, and moved through the messy, ambitious reality of early-stage life.

Then we hit pause.

A panel grounded it in real-world insight - and while guests were away, everything changed.

They returned to growth.
Ideas realised.
Potential turned into progress.

Same founders. Different outcomes.

That shift is the story NatWest wanted to tell - we made it something you could walk through.

Ambitious for one night. Worth it.

Big credit to @natwest_business and the brilliant team who were brave enough to go on the journey with us 👏

Also thanks for @storm_events @cerebrum.ents @mixandmatchlimited @natalie_k_marsland @_chefanie @benstuartchef

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@feast_fable

Food-centric experiences that bring brands to life

From product launch events and brand activations to immersive dining experiences and sensory brand installations, Feast & Fable transforms brand stories into something guests can taste, explore and step inside.

Spotlight.

Experiences designed to be remembered

We call this - Edible Engagement.

We use the sense of contentment and togetherness, which food creates as the driving force behind our narratives and experiences.

About Us.

Our History.

Inspiration.

Follow us on Instagram

Phone.

07795 462689

Connect.

Food-centric experiences that bring brands to life

From product launch events and brand activations to immersive dining experiences and sensory brand installations, Feast & Fable transforms brand stories into something guests can taste, explore and step inside.

Spotlight.

Experiences designed to be remembered

We call this - Edible Engagement.

We use the sense of contentment and togetherness, which food creates as the driving force behind our narratives and experiences.

About Us.

Our History.

Inspiration.

​

Follow us on Instagram

Phone.

07795 462689

Connect.