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Food-centric experiences that bring brands to life

From product launch events and PR activations to immersive dining experiences and sensory brand installations, Feast & Fable transforms brand stories into something guests can taste, explore and step inside.

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Not a classic experiential agency.

Not a caterer.

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We design the unexpected by inhabiting a category of our own.

Spotlight.

NatWest Venture Banking - An Immersive Launch Event

The Full Story

Our library of stories.

Dinecraft / Warner Bros >

NatWest / Launch Event

Midnight Bell / Matthew Bourne >

Subway Series / Subway >

Hatch / Tesco >

Flavourology_Soap&Glory_Emma Dai-1-1.jpg

Soap & Glory / Boots >

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Experiences designed to be remembered

Truly memorable experiences - the kind that audiences talk about, capture and share - require something more.

We call this - Edible Engagement.

Edible Engagement is the art of using food as a brand storytelling medium - combining world-building, performance and multi-sensory design to create experiences that guests don't just attend, they inhabit.

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Our Approach

We use the sense of contentment and togetherness, which food creates as the driving force behind our narratives and experiences.

About Us.

Feast & Fable is a female led, independent experiential agency, built on 20+ years of food, events and immersive dining expertise.

Founded by Jenny McNeill - who has shaped some of the UK's most talked-about food-led experiences - the agency brings together a collective of chefs, designers, performers and makers to create extraordinary brand moments for forward-thinking companies.

Our History.

History

2000

Building up a steady portfolio of event and wider PR & Marketing knowledge working for travel & tech brands.

2006

A lifestyle epiphany leading to a ski season, professional chef training and the start of Ginger Jar Food.

2009

Ginger Jar makes a name for itself working on experiential events for the likes of Stylist, Barclays, and latterly TikTok, Pinterest & Volvo.

2017

Collaborations commence with the pioneers of immersive dining - Gingerline. Flavourology is born delivering brand experiences for the likes of Starbucks, Tesco, American Express & Shark Ninja.

by 2024

Jenny McNeill has collaborated on immersive experiences with wider theatre producers such as Hartshorn Hook & The Vaults.

Feast & Fable is created as a culmination of 20+ years of experience.

Inspiration.

We’ve taken a couple of days off grid to talk about the future of Feast & Fable. Balancing talk sessions with a bit of wild garlic foraging, sauna + cold plunge, walks to the pub and a tour of the beautiful @riverdaleyorkshire lodges… we don’t want to leave.

“But which bits do you actually do?”

More than just the menu.

Yes, food is central. But it’s not the limit.

We create the concept, build the world, design the experience, and produce it end to end. Then we think about how it lives beyond the room.

Food ties it all together - it’s how people feel the story.

So yes, we design menus.

But really, we design the story around them.

That’s the edible engagement. ✨

Link to our full portfolio in the bio.

NatWest took a bold approach to launching Venture Banking - creating something you don’t just watch, but step inside.

From day one, the goal was clear: if we’re telling the founder journey, people need to experience it from the inside out.

So we built an interactive world.

Four founders. Four stories. All unfolding at once.

Guests didn’t observe, they made music, powered ideas, served food, and moved through the messy, ambitious reality of early-stage life.

Then we hit pause.

A panel grounded it in real-world insight - and while guests were away, everything changed.

They returned to growth.
Ideas realised.
Potential turned into progress.

Same founders. Different outcomes.

That shift is the story NatWest wanted to tell - we made it something you could walk through.

Ambitious for one night. Worth it.

Big credit to @natwest_business and the brilliant team who were brave enough to go on the journey with us 👏

Also thanks for @storm_events @cerebrum.ents @mixandmatchlimited @natalie_k_marsland @_chefanie @benstuartchef

What happens when superhero storytelling meets the creator economy?

Last week, with @disneyplus and hosted by chef and food content creator @tylerbutt_eats , we translated Daredevil: Born Again S2 into a culinary narrative, tailor made for creators.

The concept, devised with @premier.creative, was to create a world full of contrast.
Good vs evil.
Street vs penthouse.
Daredevil vs Kingpin.

Told in three acts - Josie’s Bar, Street meets Penthouse, King Pin’s World - guests moved through the unfolding story, experiencing it from the inside.

Each dish and drink was designed to reveal a different side of the New York as lived in by the lead characters and show how the two worlds collide to create story-full friction and tension.

A luxurious Lobster-Dog, delivered in a branded street food box.
A street dish of pastrami beef w/ pickles, reimagined as fine dining.
A smash-able dessert, topped with a golden nugget.

Our friends Mix and Match Ltd worked their magic with the drinks - my favourite being a delicious Barolo served in bespoke beer bottles.

With short timelines, quick turnaround, oozing capture-able content moments, and many happy faces in the room, this was a great brief to be part of.

To discover more about the Feast & Fable world and our Scalable Storytelling - visit www.feast-fable.co.uk

Styling by the wonderful Maggie Coker Green @mc_visualstyling_

A couple of weeks ago we built a stage for a conversation about women in leadership, for @puig_official

In amongst the gems of stories and advice from the panel, briliantly led by @junesarpo OBE, were two take aways that I woke up thinking about this morning.

ONE. BE NOISY

For years, many of us have been told that good work speaks for itself. I have long believed this. But yesterday’s message was the opposite.

Be louder.

Not louder in volume (although do just say what you want to say), but in visibility.
Talk about what you’re doing. Share your ideas. Put your hand up for things that feel slightly beyond you.

And don’t worry that you’ll be seen as emotional, brash, confrontational. Because it’s likely you just hold passion for your subject.

TWO. CAREER SPONSORSHIP

Don’t just look for mentors - look for sponsors.

Usually placed within your company or organisation, sponsors use their influence to open doors for you when you’re not in the room.

It made me think about how careers actually move forward - not just through talent and hard work (which matter enormously), but through networks, advocacy and people who actively back you.

We were there supporting Puig’s Women in Leadership conference with Feast & Fable, helping shape the environment for those conversations. But I left feeling like I’d taken part in one.

So here’s a small challenge I took away from the day:

Be much, much louder about your work.
And be the person who sponsors someone else.

Thanks to @thevinylfactory Soho to hosting.

Sushi, courage & proper pricing: A female founder story

In 2022 I was on the cusp of moving out of London.
Feast & Fable was still in a kitchen table sketch book.
And I was portfolio-careering the heck out of life.

Enter stage left: Tomono.

We’ve been friends for years. She had this beautiful concept - Tomono Sushi Party - but Covid had stalled momentum and she was ready to finally bring it to life.

So we met up. We drank a lot of coffee at London Grind and made a plan.

We mapped the offer.
We did a photoshoot (then ate a lot of sushi).
We built the website.
We repositioned her pricing (she was chronically undercharging - especially corporates - so we made it fair)
And we got clear on her superpowers.

SHE is the superpower.

When you meet Tomono, you instantly warm to her. She radiates generosity. She genuinely loves what she does. And she spreads the joy of making delicious sushi like it’s a public service.

Fast forward to now? She’s flying.

Hosting masterclasses and parties across London and the Home Counties.
She’s collaborated with me on experiences for TikTok and Google and delivered a secret matcha ritual moment inside an immersive Pokémon world.

All self-powered.
Self-funded.
Self-delivered.

And honestly, the success couldn’t belong to a more wonderful human.

So - if anyone in my network is looking for a dreamy, joyful, hands-on experience to bring some lift to your company, event or even your own kitchen table…

Give Tomono a bell. 🍣✨

You won’t regret it.

@tomono_sushi_party

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Food-centric experiences that bring brands to life

From product launch events and PR activations to immersive dining experiences and sensory brand installations, Feast & Fable transforms brand stories into something guests can taste, explore and step inside.

Spotlight.

Experiences designed to be remembered

We call this - Edible Engagement.

We use the sense of contentment and togetherness, which food creates as the driving force behind our narratives and experiences.

About Us.

Our History.

Inspiration.

Follow us on Instagram

Let's create.

Let's kick off a new creative conversation, tell us a little about your plans and we'll be back in touch.

Address

Phone

Email

Connect

Food-centric experiences that bring brands to life

From product launch events and PR activations to immersive dining experiences and sensory brand installations, Feast & Fable transforms brand stories into something guests can taste, explore and step inside.

Spotlight.

Experiences designed to be remembered

We call this - Edible Engagement.

We use the sense of contentment and togetherness, which food creates as the driving force behind our narratives and experiences.

About Us.

Our History.

Inspiration.

​

Follow us on Instagram

Let's create.

Let's kick off a new creative conversation, tell us a little about your plans and we'll be back in touch.

Address

Phone

Email

Connect